We had a visit from an AMP employee/representative the other day trying to get us to sign up for their Alameda Green, 100% renewable source electricity program. That is something I have been meaning to look into for a while, and I might have signed up on the spot had it not been for one thing that seemed fishy: suddenly they are saying that the power mix for the ‘regular’ electricity is only 22% renewable, when I remember the power labels mailed in the bills showing that as being much higher.
A little digging and I found one of those power mix labels for 2012 in the AMP Flash PDF on their own website. Here’s the label if you don’t want to open the PDF:
So, that clearly states it is “actual” and shows eligible renewable as 60%, and another 15% coming from large hydroelectric. Then there is the 25% from unspecified sources (most of which I suspect are non-renewable!).
Suddenly, in 2013, the eligible renewable drops from 60% to 22% (from this label) and unspecified sources jumps to 63%. That meant that the guy who knocked on our door was able to say that the regular program is just 22% renewable, but the green label program is 100%. Looking carefully at the 2013 label, at the very bottom there is this statement:
While AMP’s power mix exceeds California’s requirements for clean power, it has dropped due to the short-term sale of a portion of the utility’s excess renewable energy. AMP continues to own the same generation resources and, after 2016, the utility will return to providing a high level of renewable energy to customers. Even better, overall greenhouse gas (GHG) emissions will be lower after 2016 due to the projects paid for by the short-term sale of some of AMP’s excess renewable energy.
So, they sold off the “excess” renewable energy, and bought “unspecified” power back, thereby lowering the eligible renewable mix of the main product. The cynic in me might wonder whether that decision was to make the green label product look more attractive (after all, going from 75% to 100% carbon neutral is a lot less impressive than going from 37% to 100%). And after a couple of years of signing people up, the regular power mix returns to its very green levels (75% carbon neutral is much higher than the overall state average of just 23% in 2012).
This kind of “marketing” is what made me pause at the weekend. And now is giving me real pause for thought on the whole thing.