Yesterday the rumour from the weekend about Fitbit acquiring Pebble were confirmed. Sadly though, the details made it clear that Fitbit didn’t really acquire Pebble at all. They acquired Pebble’s software platform and are offering some of the engineers jobs at Fitbit. The hardware will no longer exist.
That is very sad as the closest thing Fitbit has to a smartwatch is the Blaze, and to be frank it is perhaps the ugliest smartwatch on the market. As the product page makes clear, it is really a wrist-worn fitness monitor first, second and third (though, somewhat ironically for a fitness device, it isn’t water proof beyond “sweat, rain and splash proof”). Then somewhere, much lower in the priority list they added a watch and some basic smartwatch features (answer/reject phone calls and see notifications). No mention of custom watch faces. No mention of third party apps – my Pebble is configured with one button access to my Nest so I can monitor and adjust the temperature in the house from my wrist. And there any many, many more apps for the Pebble platform that allow people to do what they want to with their watch.
I think Pebble have said it before, but they set out to design a watch first. Something that would look good, and work well as a watch. My current Pebble Time Steel looks like a watch. I’m hoping that as well as the platform, some of the design from the Pebble platform will start to appear in future Fitbit, but it is sad to realize that the features supported by my watch will start to degrade over time (either because of changes to iOS, or, as BoingBoing suggests, because cloud support features get turned off by Fitbit).
Fitbit have missed an opportunity IMHO in not taking the hardware designs forward too. Most of the things that I think put Pebble ahead of everybody, including Apple, were hardware features (water resistance, long battery life, always on screen, simple button based UI that actually works). Sure, there were some software features too (the web based developer environment was fantastic, the new iOS app looks great too, and, of course, the choices of third party watchfaces were amazing).
Over the years they had their bad moments too. Support was always a bit of a crapshoot. Sometimes it was great, other times not so much. At the end of the day though, things normally improved (at least until the next iOS update broke them again – which is not Pebble’s fault at all).
Despite its shortcomings, it might actually be time to switch to an Apple watch. After several years of Pebble use (from the original Kickstarter edition, to a Pebble Steel, to a Pebble Time Steel, and I backed the PT2 as well), going without a smartwatch isn’t an option and not having it be waterproof and support basic apps is a non-starter too. So, sorry Fitbit, I’ll be sticking with my One for step tracking, but I don’t need a wrist-worn fitness tracker; I need a smartwatch.