Jaguar I-Pace Sales

One of the electric cars that I was eagerly awaiting was Jaguar’s I-Pace. I visited a local dealer one weekend when they had one on loan to show off; I went for a test drive in it at the San Francisco car show last year. And it was great. In fact, of the three cars I had been watching from the day their concepts were announced, the Jaguar was the only one that stayed true to the concept car in my mind.

Reviewers around the world also love it, and while its lower than expected range was a disappointment, it is still over 200 miles between charges, and it is capable of 100kW charging (if you can find a charger capable of delivering that).

Yet sales, even from the start, seem to be slow. When I first asked the dealer, they didn’t expect to have any available until early 2019 for those that had not pre-ordered. Just a few weeks after launch, they called to say they did have some in stock for immediate purchase, and that has been true every time I’ve checked their website. In fact, all the dealers here have them in stock. So what is wrong?

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