Meet Alexa, Amazon’s Assistant

I was lucky enough to get an invite for an Amazon Echo device, which arrived earlier today. Here are my initial impressions, after just a few hours playing with the device.


Surprisingly straightforward for a Wi-Fi device with only two buttons and no display. Out of the box, the Echo beacons out an open Wi-Fi network. Connect your phone to that when prompted by their setup website & follow the instructions. In moments it was on the Wi-Fi & the open network was gone (you do need your Wi-Fi password of course). 

Voice Recognition

At the end of the setup there are some example commands to try. Unlike Apple’s Siri, Alexa (the name of the assistant inside the Echo, or, rather inside the cloud app behind it) really does understand what you say. Even from across the room.

With no other user interface to speak of, Alexa really does succeed or fail on the strength of her ability to recognize voice commands. So far, she beats Siri hands down, and I think even beats Google’s Android voice recognition (which is already very good).


So far, my favourite function is the voice command access to Amazon Prime Music. “Alexa, play …” Has played the named artist, or album or playlist with only one failure, and not a recognition failure even then: the music was not uploaded into my Amazon Music account & apparently the artist is not available on Prime Music.

The weather and the Wikipedia lookups have been big hits with my three year old, but I can see the shopping and to do lists being more useful over time. As more features are added, I can see it being even more useful, especially integrations into home control systems or the ability to voice text through my connected smartphone without even lifting a finger. Things I haven’t tried yet include the news briefing and the alarms and timers.

Initial Conclusion  

For an initial version, Alexa already has a lot of things she understands (including a great response to a classic science fiction line). The beauty of the cloud app model, as I well know from Devicescape’s cloud based amenity Wi-Fi authentication capability, is that you can add features in the cloud & not even need to worry about pushing firmware updates. Since she is on my home network, the potential for her to become the voice command gateway for the home is huge. Just imagine “Alexa, dim the lights” or “Alexa, make it warmer in here.”

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